What’s Missing From Your Recruitment Metrics? Tracking ‘Cost-Per-Quality-Applicant’ Can Bridge the Gaps
Once considered groundbreaking for the HR industry , data and analytics are now a key business driver for companies looking to maximize budget, improve hiring KPIs, strengthen employee retention and engagement, and more. In today’s market, most businesses are tracking their recruitment marketing investments to get a better understanding of their costs and performance in order to enhance their talent acquisition (TA) strategy . These metrics, including job ad impressions, clicks, and application volume, allow HR and TA professionals to make data-driven decisions that strategically inform their campaigns. While there is a plethora of insights to be gained from these various advertising metrics, it’s crucial that businesses track quality data allowing them to connect the dots between the top-of-funnel campaign performance and the recruitment process. Understanding Current Recruitment Metrics Today’s labor market leaves many recruiting teams stretched thin and struggling to get ...